
Haehwaok
Sinnonhyeon
해화옥 신논현 직영점
₩20,000 per person
Gather around a warming Korean beef hot pot in Sinnonhyeon. A hearty stop for a shared meal while exploring Gangnam.
Dongjak-gu · Noryangjin / market-stall raw fish counter
일성수산 (노량진수산시장)
Korea's largest wholesale fish market runs a simple two-step system: buy raw fish downstairs among the shouting vendors and tanks, then take it up to a seating counter to eat it as hoe. Ilsung Susan is one of the steadier counters inside, known among visitors for straightforward pricing rather than aggressive touting.
Listed in the Korea on a Plate guide

Hoe · raw fish sashimi platter
Pick a stall selling flatfish, yellowtail or rockfish, agree on a total price before buying, then carry the fish upstairs to a seating counter like Ilsung Susan to have it sliced and served with rice, soup and side dishes.
Agree on the total price with the fish vendor before paying, and confirm the separate per-person table charge upstairs so there are no surprises at the end.
For allergies or dietary restrictions, ask the restaurant about ingredients and preparation before ordering.
FROM OTHER DINERS
I ordered the winter limited menu, Bangdomhoe (yellowtail + red sea bream), through Baemin. It's 40,000 won (free delivery), and it's the perfect portion for a solo drink. Of course, you can also order a larger size. The sashimi is cut quite thickly, but you can adjust the thickn
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NEAR YOU
Other guides close to this restaurant, by straight-line distance.
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